There’s no shortage of people looking for ways to promote the use of Facebook for business. A search on the net using the search string “facebook business” yields 712,000,000 links… and why not. It shouldn’t come to anyone’s surprise once one realizes that Facebook boasts some pretty impressive usage figures. Check out these monthly usage rates .. or demographics for Facebook (both from Quantcast ) … and these are ONLY for the US.
Facebook claims to have
- more than 400 million active users
- 50% of their active users log on to Facebook in any given day
- about 70% of Facebook users are outside the United States
- more than 100 million active users currently access Facebook through their mobile devices
Part of this ability to realize incredibly detailed statistics on users becomes for business, Facebook’s chief attraction. Facebook provides access to target marketing at affordable prices to small businesses in a manner that would have been unthinkable for most only a few years ago.
Facebook. (n.d.). Press Room| Statistics. Retrieved March 8, 2010, from http://www.facebook.com/press/info.php?statistics
Quantcast. (2010, March 8). facebook.com – Quantcast Audience Profile. Quantcast. Retrieved March 8, 2010, from http://www.quantcast.com/facebook.com